Our challenge was to encourage Gen Z Gamers to be committed to sexual health and actively engage with FAQ you.

PLAY FAQING HEALTHY
The most common reason for not engaging with new topics and content are: fear of the unknown and worries about “looking stupid”.
All the information needed regarding sexual health is already online: our task is to familiarize Gen Z gamers with it - speaking their language online and offline. FAQ you is the source, our campaign is the bridge and their gaming instincts are the trigger.

A fun, cohesive cross-over between sex & games with a valuable message: Sex is a game too, play faqing healthy.

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FIRST CONTACT

Bold visual campaign using our INVENTORY
Offline: Out Of Home prints.
Online: Distributed via

  1. FAQ you social media channels, Twitch, Discord, Reddit

  2. In-App game ads



CHECKPOINT

Influencer collabs
Mixing online and offline

Live streaming conversation about sexual/mental health
+ Newsletter activation for Gamescon ticket giveaway

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MISSION ACCOMPLISHED

Give away hype
Via FAQ you’s accounts and influencer partners
On-site event
Gamescon 2025 appearance, panel talk, partnership with DUREX

FAQ you x D&AD Shift

Concept and copywriting: Linda Neumann, Sarah Yilma, Rocío Tenaglia
Storyboard: Rocío Tenaglia
Graphic Design: Linda Neumann
2024